Google+ Badge

Monday, September 23, 2013

StampaTech Intelligent packaging innovation available free until December 31st


StampaSud S.P.A., Mottola (near Taranto), southeast Italy
Earlier this month, Italian printing company StampaSud   S. P. A. launched StampaTech, an intelligent packaging innovation that lets users access unlimited amounts of information from a product's label.  It can connect to data on everything from point of origin, current location, ingredients, quality and freshness indicators, instructions for use, shopping and social media sites, satisfaction surveys, and other marketing collateral.  Besides increasing consumer trust, it offers a huge potential to facilitate operations like delivery tracking, quality monitoring, supply analytics, mass recalls, counterfeit detection, sales, and marketing of food, beverages, pharmaceuticals, and many types of consumer goods.

StampaSud's Commercial and R&D Director, Tony Calo, stated:  "We wanted something that allowed digital systems to work at 360 degrees on a platform of print that is in reality the basis of most communication.  There was currently nothing in the market that had the ability to do this, so we built one ourselves"

Mr. Calo is especially happy that StampaTech places print in what he believes is its primary role of leading digital communication; it is easy enough for every brander, agency, print buyer and manufacturer to use and afford; and that it works with all hand-held media.

He also notes that it offers more appeal and interactivity than NFC and QR codes (but can be incorporated with them as needed), plus it is more environmentally friendly, less expensive, and requires no post-printing finishing work in contrast to RFID or security tagging solutions.

Mr. Calo’s unorthodox marketing techniques for StampaTech have included a product launch during a 6-day gathering on Italy's Mediterranean coast of select international guests whom Calo met on social media (see http://vicg8.blogspot.ca/2013/08/back-to-future-first-international_14.html).
Sauce label employs StampaTech technology

In an upcoming issue of PrintAction I will be devoting an entire column to StampaTech, complete with working samples and case studies as the technology becomes more widespread and more examples become available.

Meanwhile, to launch the product onto the market, Mr. Calo has announced that his company will provide a free introductory package to all manufacturers and branders who register before 2014.  To receive further information, please visit www.smartlabitalia.com  and leave your details in order to be re-contacted.

Recent media coverage of StampaTech includes:

Wednesday, September 4, 2013

Seven reasons why you should enter the 2013 Canadian Printing Awards


I know you’re terribly busy.  On most days most printers are stretched so thin that squeezing in one more extra task seems next to impossible.  Even so, it would be a serious strategic error for you to skip making your submission to the Canadian Printing Awards (CPAs) in time for the October-25th deadline.  In fact, any serious business owner or manager needs to make it a priority to enter awards programs in their field because of the multitude of astonishing benefits they’ll reap in return.  

Here are seven of the biggest:

1.            Large-scale publicity  – Arguably, awards are the most powerful and cost-effective marketing tool.  The publication, association, or trade show that organizes an awards program will devote all its considerable resources to publicizing the awards and participants before, during, and after the event.  Especially if you are a winner or finalist, you can continue to publicize your own participation and successes in the awards program to your customers, prospects, prospective investors, and trade media indefinitely.  Many awards, including the CPAs, come with an impressive trophy you can display prominently at your company forever.

2.         A record of your achievements – Awards contests help you review your own progress and evaluate your successes and the areas of your business that need improvement.  Initially you’ll perform this process when deciding which projects and initiatives to submit to the contest.  But also, while some of the CPA award categories require you to submit only basic information with the entry fee, others require more detailed documentation.  The latter categories not only help you document your progress but also result in a report you can recycle many times in many ways to broadcast your achievements and track your future progress.

3.            Networking opportunities and peer recognition – Awards competitions and ceremonies attract the best companies and prominent business leaders.  Thus they provide an opportunity for you to show off and discuss your best achievements and latest innovations with a discerning and appreciative audience.  Additionally, by attending the presentation ceremony or even by connecting with fellow participants by phone, e-mail, or social media, you can build your relationships and network with a prestigious new pool of contacts.

4.         A leg up on your competition – Entries, recognition, or wins all give you a tangible edge over competitors and showcase your company as among the best in your field.

5.            Support for your employer brand – Participants gain recognition in their industry as award-winning employers whose companies and products make them leaders in their field.  This recognition makes your company a more attractive place to work for top-performing new hires.

6.         Staff motivation, morale, and retention – Everyone wants to feel appreciated and part of a successful organization.  Participating in awards competitions sends your staff the message that your company is worthy of recognition by a respected external body.  This realization raises staff’s motivation and morale--especially if your company is astute enough to use your victories in awards competitions as platforms to stage internal celebrations recognizing the achievements of staff members who contributed to your success.  It also helps to buy staff tickets for the dinner where prizes are announced, held in Toronto on November 21st.  (Information on ticket sales will be available shortly on the CPAs microsite at: http://www.printaction.com/CPA/ )

7.         A measure of your performance – Entering the awards gives you an unparalleled opportunity to assess the strength of your entry against others in the same category and gauge how your business stacks up against the very best.  Frankly, you’d be crazy not to take advantage of this opportunity for an economically priced assessment from some of the industry’s most knowledgeable independent business experts who judge the entries.

But the craziest part is that you can reap all the above seven benefits for a cost of between $90 and $110 per contest submission.  (The actual cost depends on the total number of submissions you make.)  With 24 awards in diverse categories, it’s hard to imagine why any printing company of any size wouldn’t take advantage of the opportunity to participate in the CPAs.  To get started immediately, click on: http://www.printaction.com/CPA/entryforms.html  

Today’s post resurrects a similar entry I made prior to last year’s Awards, but it bears repeating because this content is truer than ever in 2013.