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Wednesday, August 28, 2013

How your printing business can capitalize on the next big local event

After my 14-August-2013 blog post, "Prince George's birth proves yet again: Nimble = Profitable" http://vicg8.blogspot.ca/2013/07/prince-georges-birth-proves-yet-again.html, I fielded numerous questions from printers via e-mail and social media on the detailed mechanics of how they can prepare their businesses for the next commercial windfall associated with a big local event.

It's hard to generalize about this topic, since the answers are often situational and depend largely on the type of event for which you are planning.

However, in case you're seeking more information, my feature "Olympian Printing" contains case studies describing how Metropolitan Fine Printers and Ampco Grafix positioned themselves strategically to provide printing for the 2010 Vancouver Winter Olympics.  

A PDF of the Olympics article is available at:  https://www.box.net/shared/erx45bpunc