The Vatican
doesn’t only have a new pope, Jorge Mario Bergoglio, a.k.a. His Holiness Francis I. The Vatican’s in-plant printing
operation, known as Tipografia Vaticana, has also installed a new Meteor DP8700 XL
press (right).
The installation (of the
press, not the pope) was handled by MGI’s Italian distribution partner, Agfa
Graphics. Pope Sixtus V
established the Vatican’s historic printing operation in 1587. Its equipment now comprises sheetfed
and web-offset, and its products now include a weekly newsletter, magazines,
brochures, stationery, and envelopes for the Vatican, as well as several
magazines and art publications for the Vatican Library and museums.
Vatican
newshounds with a digital preference can also get their news via Internet and
social-media sources, thanks to Irish priest Monsignor Paul Tighe. For the past five years, Monsignor Tighe has headed the
Pope’s 30-person social-media office, formally called Pontificium
Consilium de Communicationibus Socialibus, situated on the Via della
Conciliazione leading into St. Peter’s Square. The operation produces:
* Tweets for two Twitter addresses: @Pontifex (the Pope) and @news_va_en (the Vatican)
* Content for the news portal www.news.va
* Content for Facebook at facebook.com/news.va
* Photographs on Flickr at flickr.com/photos/newsva
It also developed the (free) Pope App for Android and Apple iPhone devices.
Clearly, just like the major newspapers I detailed in my recent cover story for PrintAction (entitled Reinventing the Newspaper https://www.box.com/shared/hw23k5hg1lb309jd34r8) the Vatican is discovering ways to deliver news and attract a younger demographic via a flexible, user-friendly, print-digital-mobile mix.
* Tweets for two Twitter addresses: @Pontifex (the Pope) and @news_va_en (the Vatican)
* Content for the news portal www.news.va
* Content for Facebook at facebook.com/news.va
* Photographs on Flickr at flickr.com/photos/newsva
It also developed the (free) Pope App for Android and Apple iPhone devices.
Clearly, just like the major newspapers I detailed in my recent cover story for PrintAction (entitled Reinventing the Newspaper https://www.box.com/shared/hw23k5hg1lb309jd34r8) the Vatican is discovering ways to deliver news and attract a younger demographic via a flexible, user-friendly, print-digital-mobile mix.
http://www.news.va/thepopeapp/index.html
Coincidentally, the Rochester Institute of Technology’s Cross-Media Innovation Center Industry Portal reports recent statistics showing that printed newspapers and magazines remain effective at reaching all ages of U.S. consumers, including early-adopter Millenials (young adults ages 18-34). (However, television ties with mobile for maximum reach with this demographic; both media reach 94 percent of these consumers in a given week.)
The statistics also verify that U.S. consumers move between multiple devices and media platforms many times each day.
http://printinthemix.com/fastfacts/show/702
Update on 22 March 2013:
Coincidentally, the Rochester Institute of Technology’s Cross-Media Innovation Center Industry Portal reports recent statistics showing that printed newspapers and magazines remain effective at reaching all ages of U.S. consumers, including early-adopter Millenials (young adults ages 18-34). (However, television ties with mobile for maximum reach with this demographic; both media reach 94 percent of these consumers in a given week.) The statistics also verify that U.S. consumers move between multiple devices and media platforms many times each day.
