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Friday, September 28, 2012

Minneapolis still reeling from yesterday’s tragic shooting at a sign business


Yesterday a tragic shooting at Accent Signage Systems, Inc., of Minneapolis, Minnesota, killed several innocent people, including owner Reuven Rahamim and UPS driver Keith Basinski, and injured several others.  As of 2 p.m. today, the latest news and blog reports still vary when describing the extent of the casualties and injuries.  Deepest sympathies to the families of all concerned and to the Minneapolis printing and business communities.
http://www.accentsignage.com/AboutContactUs.php

Monday, September 24, 2012

How AlphaGraphics reinvented itself in just 2 years to reverse declining sales


Recommended reading:  Carol Tice’s 14-September-2012 post on Forbes.com, entitled “How to Grow Your Business -- When Your Whole Industry is Dying”.  It describes how the 41-year-old printing franchise AlphaGraphics has successfully turned its declining financial position around in only two years by reinventing itself from simple print and copy shop to new-media marketing services provider.  According to Forbes, a typical AlphaGraphics store now brings in $1 million in annual revenue, in contrast to industry averages of $500,000-$900,000.
The AlphaGraphics Web site reports that:
-       The company originated in Tuscon, Arizona, but since 2001 they have been headquartered in Salt Lake City, Utah.
-       They were the first U.S. printing franchise to expand internationally, and
-       AlphaGraphics currently has 270+ independently owned and operated franchises located in the in the United States, Brazil, China, Hong Kong, Mexico, Saudi Arabia and the United Kingdom.
They add that:  “AlphaGraphics has formed an alliance with Print Three of Canada, ensuring consistent, quality service for customers throughout North America.”  No further practical details on how the alliance operates appear on either franchise’s Web site.
http://www.printthree.com/news/10/108/AlphaGraphics-Inc-and-Print-Three-Franchising-Corporation-Announce-Strategic-Cross-Border-Marketing-Alliance/d,Press%20Releases/

Wednesday, September 5, 2012

Elaborate new Campbell’s campaign vaunts Andy Warhol and the "Art of Soup"


In 1962 Pop artist Andy Warhol’s first solo exhibition in Los Angeles immortalized the Campbell’s soup can and turned Warhol into an overnight sensation.  This fall, 50 years later, the Campbell Soup Company is returning the favour by launching four different limited-edition Warhol-inspired tomato soup cans at Target chain stores in the U.S.A.

Adweek notes:  "The cans, produced with the approval of (and a license from) The Andy Warhol Foundation, will be sold exclusively at Target, for 75 cents each, starting Sept. 2.” Simultaneously, Campbell's is also sponsoring “Regarding Warhol: Sixty Artists, Fifty Years”, an exhibition at the Metropolitan Museum of Art in New York that opens to the public on September 18th, and plans to launch a Facebook app that turns users’ photos into Warholesque portraits as part of its month-long on-line “Art of Soup” celebrations.

More details on the company’s commercial campaign can be found at:

For links to the Pop art world, try:
http://www.youtube.com/watch?feature=player_detailpage&v=C0L-6JWadDA