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Tuesday, November 29, 2011

Wanted: More pro-print testamonials

Nathalie Atkinson’s Nov-24th article (detailed in my last post) and a quick check of my old blog posts from about 12 months ago twigged further memories of similarly pro-printing testamonials that were circulating in the media around this time last year.  (See:  http://vicg8.blogspot.com/2010/11/cross-platform-holiday-catalogues.html)

Can anyone else provide other links to this kind of helpful evidence reinforcing the power of print?  

Thursday, November 24, 2011

In praise of printed catalogues

Today the National Post's articulate columnist Nathalie Atkinson has come out with a strong and entertaining statement about the sales value of printed catalogues, based on consumer behaviour (and using herself as an example).  The article, called “Catalogues & the case for paper cuts”, might make enlightening reading for your printing clients who are thinking of converting to e-commerce exclusively.
http://www.nationalpost.com/opinion/columnists/Catalogues+case+paper+cuts/5759445/story.html